Apple’s latest iPads sold well in the first few months after they launched, suggesting the technology company may report higher average selling prices from this part of its business when it releases results next week, according to a survey that came out Monday.
The new iPad Air and iPad Mini with Retina display accounted for 57% of all iPad sales during the final quarter of 2013, even though the devices came out in November so were only available for about two months, a survey by Consumer Intelligence Research Partners found.
Consumer Intelligence Research Partners, or CIRP, polled 500 U.S. consumers who purchased an Apple product from October through December. The iPad Air made up 41% of total iPad sales in the period, while the old iPad 2 accounted for just 5% of the total, the research firm said.
“These results bode well for the new iPad models,” CIRP co-founder Josh Lowitz said. “iPad Air sold especially well given that Apple has three other iPad models for sale.”
Apple successfully shifted sales to newer, more expensive tablets, while also selling versions with more storage, which adds even more dollars to the cost of these gadgets, CIRP’s survey found.
“Apple should see higher iPad average selling prices,” said Mike Levin, CIRP’s other co-founder.
Apple is scheduled to report results from the December quarter on Jan. 27. Wall Street watches average selling prices, or ASPs, closely because this information can help determine whether Apple’s profit margins are being pressured by rivals offering cheaper products.