Published On: Fri, Sep 11th, 2020

Facts about Coffee Subscriptions

Subscription boxes and gifts can be really convenient. When you sign up for one, you get the product you want delivered to your door on a regular schedule, usually monthly. Here are some facts about coffee subscription boxes.

Coffee Subscriptions

1. Specialty Focus

With a subscription or coffee club membership, you can have your pick of different blends and schedules when they’ll arrive. Many subscription services offer additional promotions like caption contests or free samples. Coffee club subscriptions are very focused on specialty blends because coffee drinking has seen a surge in popularity and innovation in recent years. Many subscription companies choose beans that are ethically sourced and chosen and roasted to bring out unique flavors.

2. Subscriptions are getting more common

During the COVID-19 Pandemic, subscription sign-ups have been increasing by the day, for coffee and all kinds of other goods. People are tending to stay home more now, which makes subscriptions and monthly clubs more accessible. During times like these, people also tend to seek out small luxuries and rewards. Specialty coffee happens to be reliable, easy to make luxury that a lot of people enjoy.

3. Great for Big and Small Markets

It can be difficult for specialty products to reach a national market. Often, the markets for these products tend to be more fragmented and locally-focused. Subscription services can change that. Making products available to purchase online opens up national and international markets where people can learn about and purchase your product from almost anywhere. Subscriptions are a unique way to garner interest in your product. If a customer finds something they like in a subscription, there’s a good chance that customer will come back for more.

Subscription services can be a great way for consumers to easily try different blends or get their favorite blends to their doorsteps.