These days, everyone has a mobile device. Not only do they use it to communicate, it’s used for many other things as well. Gone are the days when a mobile device was used strictly for communication or gaming. Nowadays, people are conducting many of the important details of their lives on these popular devices. In fact, people do everything from paying bills to working, on a mobile device. This is why it behooves in savvy business to make sure that their website is mobile friendly. The cost of not having a mobile friendly site is obvious, the loss of both potential and existing customers.
The Mobile Phenomenon
Mobile devices have gained such widespread popularity that they are used everywhere in the world. They add convenience, fun, and function to the average user’s life. In fact, many people would be lost without their mobile devices. This is why it makes sense for any business to make sure that their website is well optimized and mobile friendly across many devices. With so many apps being created, the use of mobile devices is set to continue to sky rocket. There are apps for everything, from waste management solutions to productivity. As a business with its finger on the pulse, your website needs to be accessible on any device in order to draw more customers and keep the ones you have.
Google Loves Mobile Friendly Websites
Another huge reason why it’s a good idea to make sure that your site is mobile friendly is because Google prioritizes them. This means that your website will rank higher and show up in more web searches. Conversely, if your site is not mobile friendly your ranking will be adversely affected and you may not show up in some search results. The best solution is to make sure that you are mobile friendly. Google has a free test available to check your site’s mobile friendly status.
Customer Growth & Retention
It makes sense to assume that some or most of your customers use mobile devices to do many things. This is evidence that you already have many reasons why your site should be mobile friendly. If an existing customer wants to access your site on their iPhone or tablet, they may not be able to if your site isn’t mobile friendly. This is an inconvenience that could result in the loss of a customer, and customers, not to mention the number of potential customers that you wouldn’t gain.
Keep your business presence on the map. Become mobile friendly. This will help prevent the loss of existing customers and help you to gain new ones. This is a win-win situation.