Once you begin delving into the ecommerce sector, you may find yourself lost when it comes to which strategies you should implement for the purpose of growing your brand online. If this is the case, it’s important to start thinking about which marketing techniques you could use to make the process of connecting with and then converting prospects more expedient and efficient. Luckily, there are several available to you. Here are three of them:
1. Focus On Optimizing Brand Awareness.
One of the best ways to optimize your company’s level of success in the online sector is by focusing on brand awareness. Brand awareness is all about making more members of your target audience cognizant of the fact that your product or service line exists. Moreover, the brand awareness process will involve representing your services or products in a definitively positive light.
There are several strategies you can implement to expedite and optimize your company’s brand awareness process. One is launching a dynamic social media optimization (SMO) campaign. This type of campaign will help you share your line with individuals through lively social channels like Facebook, Twitter, and Instagram. One of the reasons that working through these channels is so powerful results from the fact that doing so can cause your brand to go viral. For example, if you tweet something that is incredibly original or valuable, you could be retweeted enough times to cause millions of people to become cognizant of your brand within several hours or even minutes.
Another SMO technique that can build brand awareness is the development and ongoing optimization of a high quality Instagram profile. Professional Chris Pivik has done a wonderful job of making his brand known through this strategy. By visiting the Instagram profile of Chris Pivik, you can get a basic idea of how you might use this social media channel to increase awareness of your company.
2. Take Blogging Seriously.
Research indicates that the majority of business bloggers find that their efforts are leading to good results. Specifically, 85% state that their blogs deliver some results or strong results. This is a 6% increase over last year. With these realities in mind, it’s important for savvy business owners to take blogging seriously. Note that there are several secrets to successful blogging. One is consistent blogging, and studies indicate that those who blog more than once per day attain strong results. Also note that you should be cognizant of the average word length for a blog post. It’s 1142 words. The inclusion of images, videos, and audio also engenders better results. Also note that updating an old blog post is an effective blogging strategy that can keep all eyes on your brand!
3. Tap Into The Power Of Influencer Marketing.
Influencer marketing is a form of advertising through which key leaders share your brand message to your target audience. If you haven’t already started connecting with these key influencers, make a point to do so. Then build the relationship to the point where they would likely be willing to speak on behalf of your brand in the form of a webinar, guest blog post, YouTube commercial, etc.
Remember that to make the most of influencer marketing, your other advertising modalities need to be in full effect. For example, in anticipating sales from your influencer marketing, you need to ensure that it’s easy for members of your target audience to go on your website and make a purchase. You can optimize the shoppability of your website through the use of shopping cart software products provided by 1shoppingcart.com.
When you’re ready to make substantive, ongoing marketing success your reality, it’s time to create a plan. Incorporate some or all of the digital strategies outlined above into your plan to ensure that your business can start to grow online!