The way in which new company owners choose to market their business is changing every single year. As the internet evolves, and new technology makes its way into the industry, strategies have to alter to accommodate the latest revelations. With that in mind, we decided to contact some of the most successful new brands. We did that with a view to finding out how they promote themselves in the ever-shifting modern business world. Most of their techniques come down to common sense. However, there are a few ideas that surprised us. As we discovered, sometimes traditional promotional concepts still provide the best outcomes.
Most of the representatives we contacted said their mailing list was key to promotion. That is because over 80% of sales in the average business come from repeat customers. The firms simply keep their contact details in a database and then send an email a couple of times each week. That email usually contains information relating to deals, offers, and new products. With astonishing success, many business owners attempt to boost sales using that method.
Customer reviews and testimonials
For many years, business owners were hesitant to publish customer reviews and testimonials online. That was because they thought it could have a negative effect on sales. However, evidence has shown that the opposite is true. Even if there are a few bad comments in there, publishing the reviews often helps to boost sales. That is because consumers feel like they are getting honest information. That is especially the case if the company concerned does not delete anything that sounds negative.
Trade shows and exhibitions
You might be surprised to learn this, but a significant percentage of new company bosses still attend trade shows and exhibitions. They tend to spend a long time thinking different ideas through when dealing with the exhibition stand design. They do that to ensure they always get the best response. One of the business owners we contacted told us that she got better results from trade shows than any other marketing strategy last year. So, there is still room for promotion in the real world. It’s just crucial that the best events are identified. It can cost a lot of money to book a stand, and so there is no point in doing it on unsuitable occasions.
Social media and banner advertising services
There can be no getting away from the fact that the internet has changed everything for business owners. Most of the top new brands now have a strong online presence thanks to social media websites and Google Adwords. The main benefits listed relate to the fact that it doesn’t cost anything to build an audience on those domains. Also, the advertising service provided by Google offers the best targeting options around. So, company bosses no longer have to waste their budget on techniques that don’t work.
We hope that learning about how new companies are boosting sales will help anyone who wants to start a new business next year. Marketing has always been the most important element in any money-making scheme. You could have the best concept in the world, but you’ll never make a penny if you don’t promote it correctly.