Published On: Wed, Sep 26th, 2018

How important is brand image for client facing businesses?

As a business, the way your brand is perceived by the public is crucial. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.

client facing businesses

Whether this is through making investments into tailored workwear or arranging training courses for your staff, there’s unlimited opportunities.From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.

What you customer sees

Across the UK, 76% of customers have said that a great in-store experience is more important than the product they’re buying. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.

A lot of businesses believe that they don’t need to improve, don’t let that be you. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.

If your initial service is good, expect customers to become loyal. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.

Making changes as a business

You can’t deny that uniforms are an essential and integral part to any operations. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).

If you don’t have uniforms but have a casual dress policy, you will waste both time and money monitoring what your workers are wearing. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.

Upskilling your staff is also another area that you should be looking at. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.

Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?

Make sure that you offer the right level of customer service to your customers to ensure that you reap any sort of financial benefit.