Published On: Sat, Aug 27th, 2022

How do companies use marketing to grow their business?

When it comes to running a successful company, there are many key areas on which to focus. Finance, for example, cannot be overlooked or a business will run out of cash to operate. Another very important area within business is marketing.

In simple terms, marketing is how you not only tell people that your company exists but what you do and what your brand ethos is. Without planning out an effective overall marketing strategy and specific marketing campaigns, it is hard for any company to stick around for the long term.

The importance of marketing also means that people with marketing skills are in high demand across all sectors in the business world. How can you pick up the knowledge needed to move into this type of career?

Getting the right education is key

If you wish to move into this in-demand sector as a career, you will be making a good choice. Marketing professionals are well-paid and needed throughout the business world, and the industry has a range of interesting roles from which to choose. How can you get your foot in the door?

The most sensible first step is to enroll in a course that teaches you the latest marketing techniques and the foundations of this discipline. The online MBA in marketing from Walsh University is a good example of this. Walsh University’s online marketing MBA not only offers exceptional learning outcomes and the convenience of online study but can be finished in just one year.

Once you have the right academic credentials behind you, moving into marketing as a career should not prove difficult. Education also gives companies a steady stream of newly qualified marketers to choose from and enables them to use their skills to help the business grow. This is essential for companies around the world and is one way in which they drive organic growth.

What specific ways do companies employ marketing to do this?

Connect with the public to become established

There is no doubt that marketing matters more than ever and can really help any business expand. In the modern business world, the first thing any company must do is fight to become established. They must also forge a real connection with consumers. This helps them gain traction in their industry and stand out from other companies who might already be there.

By connecting with the public and letting people know they exist through marketing, companies can become more established over time. Without using marketing to let people know why they should spend money with you, how you differ from the competition or what it is you actually do, any new firm would struggle to stay afloat.

Reach into new markets to grow

The do’s and don’ts involved in setting up a new business will almost certainly include remembering to focus on marketing for growth. The way it can help firms reach out to new frontiers is a classic example of why this is true. This is something most companies will aim for because it stops them from stagnating and plateauing after their initial period of activity.

Marketing can really help because it enables organizations to target new audiences or territories they might not have appealed to before. By running effective marketing campaigns focused on the audience or territory they want to break into, businesses can appeal to them and make their presence felt.

Spread the word about special offers, promotions and company news

Many businesses will also use marketing and this service to grow their company through promotions. In simple terms, running marketing campaigns that tell consumers about their latest promotions or special offers can really help drive sales. This not only leads to more revenue, which can see the business expand, but also more repeat business as well.

Marketing can also help a business grow by telling the public about the latest positive company news. Putting stories of charitable work or award wins in the public realm can make people more likely to remember a business and more willing to spend money with them. These kinds of marketing tactics can give any company’s brand image a real boost and help people see them in a more positive light.

Position themselves as experts in their sector

This is perhaps the last major way firms use marketing to drive growth. By marketing their industry knowledge publicly through blogs, articles or speaking at industry events, they are able to position themselves as a voice of authority in their sector.

This not only gives consumers the confidence to spend money with them but also makes them more appealing for other businesses to work with. As a result, they may be able to earn more revenue from B2B sales or pick up more new clients from external recommendations. This is a great way to stimulate organic business growth over time.

What specific marketing methods do companies use in business?

Now that we’ve discussed how businesses use marketing to drive growth, you may be wondering which specific techniques they use to achieve it. In the modern business world, it all comes down to offline and online marketing (also called digital marketing).

Offline marketing consists of more traditional marketing methods, such as giving out business cards to clients, handing out flyers to the public, mailing brochures, and running ads in magazines and newspapers. Business owners may even use Automated Mailing Services for a more efficient way of mailing out brochures and other marketing documents.

When it comes to digital marketing, the major methods businesses use include PPC ad campaigns, social media marketing, content marketing and email marketing campaigns. While digital marketing is where many companies focus their time now, a mix of offline and online approaches is usually best. Both offline and online marketing can be very effective ways of driving growth.

All businesses use marketing to grow

Marketing has always been important in business, not only as a way for new companies to grow but also for existing companies to stimulate expansion. There are so many ways that businesses can make the most of marketing and a growing number of methods that facilitate it.