Published On: Thu, Jan 23rd, 2014

What’s Up With The ‘Lucas Uses Venmo’ Ads?

Venmo is a mobile payment app that lets you easily send and receive money — but you might not know that from the company’s ads.The “Lucas Uses Venmo” campaign — featuring a photo of a man, presumably Lucas, and a phrase about something Lucas does — has caused a stir around parts of New York, inspiring plenty of parodies and its own Tumblr page.Lucas Uses Venmo

Venmo co-founder Iqram Magdon-Ismail explained the concept to Fox Business’ Lauren Simonetti:

“Lucas is an engineer that works at Venmo, and we thought it would be cool to showcase someone who works at the company that just uses Venmo on a daily basis,” Magdon-Ismail said.

“We felt like other people would be able to relate to that, and we decided if we just put something out there, just a little statement about Lucas and Lucas uses Venmo, maybe it would catch on.”

It has certainly gained traction on the Interwebs, and that’s clearly getting a message out about the company: