The Ugly Truth About Doing Your Website’s SEO Yourself
If you want to establish a website, there are two main factors you need to consider. The first is what your website will look like, and the second is getting people to visit it. You might have designed your site yourself or even got a web designer to do the hard work for you.
But when it comes to driving traffic to your website, how much do you know about SEO or “search engine optimization”? The chances are; you will answer “not much”! If that’s the case, you need to read this article to learn about why DIY search engine optimization is a bad idea!
You aren’t an SEO expert
The first thing you need to do is admit to yourself that you are not an SEO expert! Even if you know the basics, it’s not likely you will keep abreast of any developments in the world of search engine optimization.
True SEO experts do know what’s going on in their industry. Certain tweaks might have improved your search engine ranking last year. But that doesn’t mean they will this year or even next year!
The sooner you admit to yourself that you aren’t the best person for the job when it comes to search engine optimization, the better.
You could do more harm than good
Putting loads of keywords into your pages is a sure-fire way of reaching that number one spot in Google, right? Wrong! “Black hat SEO” techniques like that do your website more harm than good.
In fact, it’s not likely anyone will ever see your website in a search engine for your chosen keywords if you do things like that! The unfortunate thing about the Internet is there are a lot of online “guides” that say such actions are OK when they are not.
You won’t make much money
I will assume that you are setting up a website because you want it to be a source of revenue for you. If you take care of your site’s SEO, you won’t be optimizing it as well as an expert could.
If you are serious about making big cash from your website, pay an expert to help you achieve that goal. Don’t be a cheapskate and attempt to “optimize” your website alone! Trusted service providers like Today’s Growth Consultant can help you.
But don’t just take my word for it! There are plenty of bona-fide Today’s Growth Consultant reviews that you can check out from past customers!
You could end up breaking your website
A lot of people like to mess around with the HTML code in their web pages for SEO purposes. If you know what you’re doing, it’s not a problem. But if you don’t, you could end up with a broken website.
And to add insult to injury, a lot of would-be web designers fail to make backups of their pages before they destroy them! When that happens, they either have to spend hours trying to fix their mistakes or pay a pro to fix it for them!