Movie Prices ‘To Be Based On Screen Size’
Movies will one day be priced by the size of the screen you watch it on, a leading film executive has said.Dreamworks chief executive Jeffrey Katzenberg gave his vision for the future of the movie industry during a panel discussion this week.
He said a cinema ticket may cost $15 (£8.90), while watching on a big-screen TV would be charged at $4 (£2.40), with a lesser charge of $1.99 (£1.18) for a smartphone viewing experience.
The model would require a major upheaval of the current system, in which cinemas generally have a 90-day exclusivity deal before any DVD or online release.
Mr Katzenberg said: “I think the model will change and you won’t pay for the window of availability.
“A movie will come out and you will have 17 days, that’s exactly three weekends, which is 95% of the revenue for 98% of movies.
“On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size.
“A movie screen will be $15. A 75-inch TV will be $4.00. A smartphone will be $1.99. That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies.”
Dreamworks is the studio behind hit movies such as Shrek and Kung Fu Panda.
Mr Katzenberg also warned that movies are not a growth business, pointing out that video games and social media were crowding out traditional channels such as film.
The company has attempted to diversify in recent years, by cutting deals with online streaming site Netflix and distributing content via YouTube.