Published On: Tue, Feb 23rd, 2016

The Importance Of Product Packaging

Every year, a staggering amount of new products fail. There are a lot of different reasons behind this. Every business owner takes various steps to ensure their venture is as safe as possible. However, there’s a few factors a lot of them overlook. The packaging of your product will have a huge impact on how it’s received by your target audience. Read on to find out why.

Product Packaging

The big think of the average consumer with a few different products they can choose from. Most won’t take the time to sum up the benefits and drawbacks of each individual product. The obvious shortcut through all that hassle is just picking up the one with the most appealing packaging. Think about http://www.tiffany.co.uk/ for example. Those robin-egg blue boxes are probably more famous than the products themselves. In the same way, if you mention Apple to someone, they’ll probably think of blank, minimalist packaging. The best product packaging tells your customer base that your band is different, and comes with its own distinct identity. If you’re running a start-up, then marketing is already going to be tough. However, when you have eye-catching packaging out on the shelves you’ll find it much easier.

So, how do you go about designing good product packaging? When you get it right, your packaging can become a powerful marketing tool. If you’re an emerging business person, that may sound a little out of reach. Believe it or not, it’s totally within your reach to create packaging just as iconic as Tiffany’s. You may have had a browse of commercial packaging companies like this one: http://clsmith.com/packaging-solutions/. Of course, these blank products might not be what you had in mind. Still, the graphic design on these kinds of packaging can make your brand instantly recognisable. When designing packaging, you need to make sure you’re targeting your demographic effectively. Plain, minimalist boxes won’t work for every single brand. If your target audience is mostly a certain gender or age, then weave that into your packaging as best you can.

As a new business, you no doubt want to be as cost effective as possible. There are a lot of ways you can save on business costs, but you may be surprised that professional packaging is one of them. You don’t need to spend a fortune on every box to make sure your packaging gets across the identity of your brand. In fact, with all the emphasis on vintage and retro style, it’s easier than ever! You can easily make inexpensive materials look fashionable and personal using careful choices in font and colour. Don’t scrimp too much if it conflicts with the product though. Think back to the last time you bought a fresh smartphone. The packaging itself probably told you all about the smooth user-friendly experience!

I hope this has helped you understand the importance of product packaging. Spend enough time and care on it, and soon you’ll be enjoying a significant, positive impact on your sales. Although presentation means a lot, don’t forget to develop your product enough as well!

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