Published On: Thu, Jan 21st, 2016

The Car Industry Looks Set To Boom This Summer – Here’s Why

Both the new and used car industries are set the boom this summer according to insider reports. After a poor start the year, sales are expected to pick up as we approach the warmer months. Our team wanted to find out more, and so we consulted some of the market’s biggest players. They highlighted some of the reasons for the sudden burst of sales due to occur between the months of April and August. We’ll relay the information in this post to help set the record straight. If there was ever a good time to get involved with the automobile industry, it’s right now.

Mitsubishi Lancer 2008 Dashboard

Improved marketing tools

Car sellers who wanted to market their brands would waste a lot of money in the past. That is because there were only a few suitable advertising options. They could invest in TV or radio ads alongside those in relevant magazines. However, most car firms now use equity marketing solutions to push their business forward. Those tools help to increase the success of all dealerships by keeping them in touch with customers. That means they don’t push their company towards people with no interest in purchasing new models.

Lower fuel prices

Fuel prices have dropped considerably during the last few months. That is expected to encourage more people to swap their car for something new this year. Buyers can now afford to purchase models with larger engines because the running costs are no longer hefty. That means sellers should move more 4×4 vehicles than ever before this summer. We don’t know when prices will rise, and things will go back to normal. However, industry boffins say that’s not likely to happen until well into 2017.

Fantastic new models

All the top automobile manufacturers plan to release new models onto the market this summer. Some of them are highly anticipated, and so sales should go through the roof. Designers plan to focus on new safety measures above all else this year. However, we can also expect to see more economical engines and hybrid alternatives. Brands like Mercedes spend millions of dollars promoting their latest cars, and that should also help to boost sales.

Better economic conditions

The US economy is far from perfect at the current time. Even so, the average American will have more spare cash during the next twelve months. That means there’s more money around for expensive purchases like a new automobile. Also, the percentage of people with bad credit histories has decreased since 2008. It’s great news for financing firms because it means they can undertake more business. The situation is also welcomed by manufacturers who know they can shift more units.

It should be clear to see the car industry is going to take a lot of cash during the coming months. Anyone who plans to start a vehicle business this year should set the wheels in motion soon. Failure to do that could mean you don’t capitalize on the state of the markets today. Whatever happens this summer, one thing is for sure – car dealers are rubbing their hands together.