Published On: Wed, Feb 3rd, 2016

Strange Marketing Techniques That Work

Marketing used to be a boys’ club that was dominated by the same old faces. If you didn’t use TV or radio adverts, for example, you would never be able to survive and succeed. Nowadays, the conventional methods of marketing no longer hold a monopoly over the business world. In fact, it is possible to become a marketing giant by avoiding the tried and tested all together. The way to do it is to use the weird and the wonderful advertising techniques. Here are a few you may want to consider.

digital billboard

Purchased Word Of Mouth

Word of mouth is a great way to spread the word. Not only does it reach a large number of people, but it also implies loyalty and trust. After all, who can you trust if you can’t trust your friend’s or family’s recommendations? Still, it is not an easy tool to market because you need to get your brand off the ground first. This is where purchased word of mouth comes into play. Quite simply, you pay people to talk about your brand. Then, you don’t have to worry about creating a buzz around your firm. Plus, it still has the effect that you get from ‘organic word of mouth advertising.

Flyers On Cars

You should never mess with a person’s car, but you do need to take risks. Anyway, you are not doing anything other than putting a flyer under their windscreen wipers. Although it may sound like a benign method, it is very effective. Whether they pick it up to throw it away or keep it, they will glance at the flyer. As soon as they do, your brand is subconsciously seared in their brain. The next time they need a service that you provide, they will think of you first. Just take a look at http://smallbusiness.chron.com first. This link will show you how to do it legally so as not to get in trouble.

Lanyards

To begin with, what are lanyards? Lanyards are the piece of material that you clip business passes to so that they don’t go missing. And, yes, they are a brilliant form of advertising. So, you may want to visit http://www.lanyardsusa.com to purchase a few. The reason they work is because you can imprint your logo onto the lanyards and make it more visible. That means you can promote your brand to a whole host of people whenever you are out and about representing the company. Again, it is a subconscious thing that people pick up on more than they realise.

Digital Billboards

Conventional billboards are good, but digital ones are better. They are a step above as they involve all of the benefits of conventional boards, and add their advantages. For example, you still get the huge surface area that is hard to avoid. And, you also get the digital animation that more and more consumers love to view. The effect is mind-blowing as you see the advert everywhere, and you are drawn to the visuals. To quote a phrase: it’s like fishing with dynamite!

These are just four of the methods that you can use, but there are plenty more. All you need to do is find the ones that work for your business.