Published On: Thu, Sep 24th, 2015

Print Marketing and Real Estate: A Great Combination for Rapid ROI

Real estate is widely regarded as one of the most competitive industries around, and the most successful agents owe most of their success to a clever marketing strategy. Although digital marketing is widely considered to be the most effective way of attracting new clients, print marketing can still be used to increase brand awareness in the local community. Many real estate agents have chosen to forego print marketing in order to concentrate on digital advertising, but this often results in them failing to reach thousands of potential clients.

Print Marketing and Real Estate

What is Print Marketing?

Print marketing encompasses any form of printed advertisement such as flyers, pamphlets, business cards, letter heads, banners and yard signs. Many companies run letter campaigns where newsletters or flyers are delivered to the homes of residents in the local community to entice potential clients or inform existing customers of any special offers. A large number of businesses choose to prepare their own print media using software programs such as Adobe Photoshop and quality printing equipment such as Brother ink cartridges that can be sourced online. Others choose to hire a professional advertising company to design their campaign. Companies should take great care to ensure their print media is attractive, professional and clearly conveys their intended message as a shoddy advertising campaign will reflect badly on their business.

Why Is It Still Effective?

Although the vast majority of customers are reached through digital marketing, there are many potential clients that are not online. Older people and those that live in remote areas do not always have easy access to the internet and may not use email or social media. The internet is also saturated with all kinds of advertising such as email circulars, social media posts and blog posts. Many online users tend to ignore online adverts due to the sheer volume that they are confronted with every time they go online. According to a poll conducted by Goo Technologies, 82% of online users ignore ads, whereas just 35% of readers ignore ads in newspapers.  A newsletter or flyer offers a more personalised touch that is harder to ignore than an email.

How To Make Print Marketing Work For You

The most effective marketing campaigns are those that target specific demographics. Some real estate agents attempt to save money by producing flyers aimed at both sellers and buyers and include only very basic information about their business. Print media aimed at specific groups such as first time buyers, commercial investors or buy-to-let landlords that contains relevant information is much more likely to generate leads that eventually turn into sales. Combining your print and digital media is also an important part of a successful advertising campaign. According to a survey conducted by WebsiteBox, 99% of real estate agents include their website address on their print advertising to drive customers to their website.

Successful advertising is one of the most important parts of running a company and should never be overlooked by business owners. Print marketing can help you find new customers, increase brand awareness and earn repeat business by informing your existing clients of special deals and offers.

John Sollars started Stinkyink.com in 2002, a printer cartridge supplier in the UK. He knows a thing or two about printing and he enjoys sharing his ideas and insights online through blogging.