Killer Ideas to Attract Customers When You First Open Your Own Store
Opening your own store can be a daunting step in your life. You might have quit your steady desk job and decided you’re going to step out on your own. Running a business is fulfilling, but it can also be a challenge. Because so much of commerce has gone online now, it’s often difficult for stores to remain sustainable. This is even more of a problem for new stores, so it’s important for you to find ways to endure.
Indeed, consumerism is one of the largest industry sectors in the United States. But this, coupled with the growth of e-commerce has led to many stores having to fight tooth and nail for customers. If you want to succeed when you open your own store you’re going to need to attract customers, and then you’re going to need to keep them. And there are quite a few ideas that will help you to do this.
To begin with it’s imperative that you get the layout of your store right. Think about all the stores you’ve been into where the layout was appalling. Maybe the aisles were too small, or faced in the wrong direction. It could be that there didn’t seem to be any kind of spectrum to where products were. We’ve all been in stores like this. Learn from them and make sure yours has a great layout.
Believe it or not one of the most important parts of the presentation of your store is in the lighting. Having bad lighting can affect people’s perception of your store. But if you have good lighting it can transform the building. Make sure you pick out the sort of lamps & lighting that are going to make the place feel as bright and spacious as possible. This will make it appear more homely and inviting, and it’ll encourage people to want to keep coming back.
The next thing you’ll need to think about is the display. Now, this should go hand in hand with layout. It’s important to think about how you’re going to display your products. They need to be neat, tidy and presentable. You should take pride in your displays because they’re showcasing your business assets. You might not be aware of this, but customers pay close attention to displays, and a bad one could put them off buying products.
Okay, so you’ll also want to think about the kind of products you’re going to stock in your store. They need to be great quality items that are in high demand. Try to get as many of these as you can at wholesale prices. Try shopping at places like Costco where you can bulk buy at wholesale rates. You also need to think about the kind of promotions you’re going to have for your products. If you’re a newly opened store promotions are a terrific way of attracting extra customers. But you need to be careful you don’t sell yourself short. You still need to focus on profit margins. So select promotions where you’re still making money, but that benefit the customers too.
Remember that you’re in a competitive market where everything is against you. But if you’re clever and you have the right approach and determination you can accomplish anything!