Published On: Tue, Feb 10th, 2015

Crucial Ways Restaurants Are Stepping Up Their Game In 2015

These days, if businesses want to survive, they have to do something to set themselves apart from the crowds. The restaurant and hospitality sector is one of the most lucrative and attractive industries. Many young entrepreneurs find this sector thrilling because there is a great deal of money in the fine dining area of it. The many advancements in technology mean that it is easy for businessmen to take advantage of new devices. That means that many restaurateurs are using tech and the internet in their business plans. So, how are fledgling companies beating the competition?

Picasso Restaurant

Online customer reviews and ratings

These days, everyone wants to know about things before they try them for themselves. Before people go to see a film, they read a review about it. Before people book a hotel, they see what rating it has on TripAdvisor. One thing, which all restaurant owners have had to get used to, is this new review system. While some people have feared the new changes, others have embraced them wholeheartedly. The entrepreneurs who have embraced the advancements are the ones who will succeed, in the long run. Many restaurants now encourage people to review them and even have a stream of reviews and ratings on their website.

Point Of Sale transactions (POS)

Much of the dining experience involves waiting around for things to happen. People arrive at an eatery and have to wait for a seat. They then have to wait for someone to give them a menu, and then for the server to come back and take their order. What if you could take at least some of the waiting out of the entire process of eating at a restaurant? Well, that is just what some people are doing. Some businesses now allow people to use POS systems to pay. The iPad POS for restaurants means that users don’t have to wait for the bill. In fact, all they need to do is press a button on their tablet to pay. The system links to users’ personal bank accounts and make the whole process smooth and simple.

Social media engagement

There was a time when you needed to call up a restaurant if you wanted to book a table. Those days are over now because you can do everything online. A new trend in restaurants is to allow people to tweet their reservations directly to the restaurant staff. As you probably know, every business needs a strong social media presence. Twitter is interesting because it is a direct contact stream between businessmen and customers. People want everything to happen in an instant these days, and that includes making reservations.

Offering discounts and deals

A few years ago, there was a massive boom in the online deals industry. Major sites, such as Wowcher and Groupon, became enormous hits overnight. Since then, there have been a load of different discounts sites that have started out of nowhere. Many restaurant owners have found that using these sites is a fantastic way to gain extra customers for their business. Often, businessmen use these sites to boost the amount of people who visit the eatery during off-peak times.

Functional technology

The final way, that restaurant owners have been stepping up their game this year, is by using practical technology. In fact, many restaurants now use a whole range of devices on site. One of the most popular gadgets, which people use, is a simple pager. When customers order their food, staff give them a pager to take with them to their seat. When their food is ready for them, the device will start to ring or buzz. The customer can then take the device to a member of staff and get their meal right away.