A Guide to Starting a Food Manufacturing Business
The food industry is as in good a shape as ever. If you’re looking to start a business, it might be an area worth considering. Food is the one constant that will always be there. We all need food; it’s one of the most basic building blocks of life on Earth!
It’s not the right industry for everyone though. If you don’t like dealing with safety regulations and rules, the food industry is certainly not for you. All food sold needs to be 100% safe for human consumption, and if you fail in providing that, you’ll be in huge trouble. But if you like keeping standards high, and want to enter a growth sector, why not give it a try?
Find Your USP
Every business, in the food industry or not, needs to make sure they have a USP or unique selling point. If your business just does the same thing as some other business, what reason would customers have to stop buying the product they know in order to buy yours instead?
You need to give people good reasons to buy your product. If you fail in doing this, your business will stall but it’s even got off the ground. You should think all this through before the business is in existence.
Planning and Getting Started
You need to write up a detailed business plan before you open up your business. All businesses have them. Your business plan should detail all your costs and forecast your income. It should also identify possible problems you might face and how you could overcome them.
Once your USP is decided on, and your business plan is written up, it’s time to get started. If you’ve never run a business before you might want to get some experienced staff on board to make the take off as smooth as possible.
Marketing and Advertising
Marketing and advertising are crucial for bringing in customers. Before you think about what marketing methods you’re going to use though, you’ll need to coordinate your prices. Study the market and look at what you’re nearest competitors are charging. You might want to undercut them or go for a more upmarket target consumer.
Try to be original and inventive when marketing your business. The internet offers so many possibilities in that area nowadays.
Safely Preparing Food
Check with your local authority which regulations you must follow and which licenses and qualifications you must hold before you can prepare and sell found. There are a lot you’ll need.
Refrigeration is a big safety concern for food businesses too. If you’re storing large amounts of cold food, you’ll need an industrial refrigerator. To run an industrial fridge, you’ll need large amounts of propane and a propane truck to run it safely. This is a big cost so make sure you factor it into your plans.
If everything else is in order, you can start to think about how your food will be distributed. There are so many options here. You might want to attend events and festivals and sell your food at a stall. Or you might just want to try to get your food on supermarket shelves. Neither is easy, so get prepared for some hard work.